Senior Resources » Is The Fitness Industry Too Focused On Youth?

Is The Fitness Industry Too Focused On Youth?


Here at Senior Fitness With Meredith we take a lot of pride in publishing our best content centered on the health and wellness for older “seasoned” adults. We feel this is so important as we age and live longer lives. However we also feel that the industry that we exist in doesn’t focus enough on the older generations and mostly ignores a lot of the needs that this generation is asking for.

The fitness industry has always been a “youth oriented” industry as a whole. But with the power of the internet reaching millions of older generations, is this industry still missing a big opportunity to reach into a larger audience by also focusing more on middle aged – older generations?

Senior Fitness with Meredith Podcast cover with blurred background

In This Episode You Will Learn:

1). How the internet and mostly social media have changed the fitness industry and the monolithic focus on youth that seems to have come to the forefront.

2). Why the “image first” mentality has become the norm for most fitness brands and how that can make others feel excluded and un-motivated to think that healthy exercise is for them because they may not look like what they see in media.

3). The misconceptions that the fitness industry portrays of older people and how this can affect thoughts and feelings about what level of fitness seniors should be which is based on little market research by the fitness industry.

4). How drug and pharmacy companies spend more money on advertising to seniors than the health and fitness industry and why this is misguiding.


5). Meredith’s thoughts on some of the strides the industry has taken to improve it’s approach to catering not just to younger generations but all age ranges as well.

Originally published September 06, 2022

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