Riding through a new Del Community community, I couldn’t help to notice all the marketing signs along the road. Similar signs also dotted the parkway here at the Village at Deaton when I moved in. They were intriguing.
Marketing signs (or signage) exist to create appeal and spark the imagination. But do the Del Webb Community signs portray an accurate picture of life in an active adult community?
We’re about to put that to the test.
For some reason, Del Webb’s marketing department loves showing people riding bikes. In my opinion, bike riding is more common in marketing than real life. Of course, some people have bikes. I’ve even seen the occasional recumbent bike and several motorcycles. Perhaps bikes are more common in Florida. The phrase “Chase new adventures” is a common theme for retirement.
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This isn’t a bad sign. However, I think a more appropriate caption would be, “Never stop playing.” Also, here’s a little insider tip from a pickleball player. Due to the position of the paddle, that gentleman in the blue polo is about to hit the ball right in the net. The paddle should be straight up to punch. As my coach says, one must punch a volley and stroke a ground ball.
There’s a lot going on with this sign. Let’s break it down, one by one. First, I do agree with the caption. But that’s about the only thing I agree with. Those guys would look out of place in my cardio class. Also, the models look too young. Do better, Del Webb Marketing Department.
I dig the caption. In fact, I once wrote a post about the importance of activities in retirement communities. However, this image makes me want to stuff cotton balls in my ears. Why? Because I wouldn’t want a garage band next to me! I live on a quiet street, and I’d like to keep it that way. Have I officially reached grumpy old man status? Maybe. I’m certainly not opposed to people enjoying activities, so long as it doesn’t mess with my beauty sleep!
Looks like a community garden. Most retirement communities have one. Sadly, the one in my community was removed, but a park-like area remains in the spot. A lot of my neighbors garden in their background. As for the caption, it’s a little too generic for comment. Once again, I think the Del Webb Marketing Department can do better!
This is true! Until I moved into my Del Webb Community, I didn’t think so many interesting people could be found in one place. Everyone has quite a life story and countless passions. “Friendly” is the default mode around here.
These last two signs focused on people and relationships. Personally, I think that’s the correct focus. The amenities don’t make the community; the people do! My community is like a state-of-the-art Mayberry. Everyone knows everyone else. It’s common to visit with people in your front yard. common to visit with people in your front yard. It’s the best of both worlds: modern conveniences and old-fashioned conversations.
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Yes, a community is what you getting—not just a house. Some people struggle to pay for the house and even question whether it’s worth the price. But they’re missing one key fact. In addition to the house, they’re getting a vibrant community, bursting with activities, facilities, and new friends.
Well, Del Webb makes a good point with this one! You really can’t put a price tag on the kind of experience I’ve had in my Del Webb Community. I’ve made memories and friends. From pickleball to coin collecting to creative writing, I’ve tried my hand at dozens of new things. I’ve enjoyed my golden years with gusto and am so excited for what lies ahead of me. I’m sure there are more adventures to be had and memories to be mad. Yes, you definitely can’t put a price tag on happiness.
*Author’s note: I am not affiliated with Del Webb in any way, shape, or form. I am not an employee there, nor was I compensated for this article. Comments are my own.
Originally published May 23, 2023
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